Introduction
Perfect 360 waves aren’t about luck or magic—they’re about technique, moisture, and discipline. As a
barber, I’ve helped countless clients build deep, connected waves that turn heads the moment they
walk into a room. In this guide, we break down the full wave process using Custom Supplies products
so you can finally get the results you’ve wanted.
Why Most Wavers Don’t See Progress
Many people brush every day but still don’t get the waves they want. The main reasons are dry hair,
harsh shampoo, bad pomade, and no compression. Waves are simply your natural curls laid down in a
controlled pattern. If your hair is too dry or your products are low quality, your curl pattern can’t form
properly, no matter how much you brush.
Start With Clean, Healthy Hair
Use a moisturizing shampoo like Custom Supplies Shampoo to keep your scalp healthy and your hair
soft. Over cleansing with harsh shampoos erases wave progress by stripping moisture and leaving
hair frizzy and stiff. Washing once or twice a week with a professional formula and rinsing with water
between washes gives the best foundation for wave training.
Moisturize Before Pomade
Pomade is meant to seal in moisture, not replace it. Before applying Custom Supplies Wave Pomade,
lightly mist your hair with water using the Custom Supplies Spray Bottle, then apply a light moisturizer if
you use one. Once your hair is hydrated, use a small amount of pomade and brush it in thoroughly.
This combination helps your curl pattern lay down more quickly and stay defined.
Brushing and Compression
Brushing is the engine of wave progress. Brush in the direction you want your pattern to form, starting
at the crown and working outward. Use a soft brush on fresh cuts, a medium brush for everyday
sessions, and a harder brush during wolfing when your hair is longer. Always follow your brushing
sessions by putting on a durag or compression cap. Compression locks in the work you just did and
keeps your hair laid down while you sleep.
Wolfing for Depth
Wolfing is when you let your hair grow longer than usual while continuing to brush and compress. This
is where waves gain real depth. Instead of cutting every week or two, you might stretch to four, six, or
eight weeks between cuts, depending on your hair type. During this time, consistent use of Custom
Supplies Wave Pomade, proper moisture, and serious brushing will reward you with stronger, deeper,
more connected waves.
Long Term Wave Success
The secret to elite 360 waves is consistency. Use a healthy shampoo, keep your hair moisturized, style
with a clean wave pomade, brush daily, and never skip your durag at night. With time, your pattern will
become second nature—and your waves will speak for you before you say a word.